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CO-FOUNDER
The EnvelopeCO-FOUNDER
Azul Caralps -
SOULINLIGHT - LIFESTYLE
Barcelona · Ibiza, 2021-2022.
The development of SoulInLight, a candle and lifestyle brand exploring light, stillness and everyday connection. From product concepts and brand identity, packaging and storytelling to finding places for the project to exist beyond the page — including a temporary home at a Hyatt Barcelona hotel, Chai’s Shop Ibiza and Frizzant in Alella and Barcelona.
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Research & Cultural Insight · Concept Development · Brand Strategy & Positioning · Creative Direction · Brand Identity & Design · Content & Storytelling · Marketing & Digital Presence · Partnerships & Collaborations