CHAPTER II
Creation of logotype and visual icon system, supporting brand storytelling across digital and physical platforms with clarity and cohesion.
CHAPTER IV
Website content development and narrative structuring to align with brand values and drive engagement through a refined, experiential digital presence.
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Green Shoes Consulting - HOSPITALITY
Green Shoes, the global hospitality consulting brand founded by Pablo Fernández-Valdés. With over 30 years of expertise, specializes in hotel conceptualization, brand development, planning, and asset management. Experience his commitment to authenticity and simplicity driving profitable businesses with holistic concepts and unique culinary experiences.