Connect To The Land, Food And Sound Of Nature
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Research & Cultural Insight · Concept Development · Brand Strategy & Positioning · Creative & Strategic Planning · Creative Direction · Brand Identity & Design · Image Direction & Curation · Content & Storytelling · Spatial Direction & Curation · Partnerships & Collaborations · Cultural Programming · Events & Immersive Experiences · Press & PR · Community & Guest Experience · Creative & Project Management · Brand Communications · Marketing & Digital Presence · Ongoing Brand Development
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AGUAMADERA — HOSPITALITY
Ibiza, 2021-2024
The conceptual and creative development of an eleven-room agroturismo in Ibiza, set in a restored 19th-century finca and bringing together hospitality, food, art, music and nature — from the initial vision and brand identity to guest experiences, programming and ongoing communications. -
FOUNDER
Pablo Fernández ValdésFINANCIAL PARTNER
Iria UrgellGENERAL CONTRACTOR
Puga ConstructionsLANDSCAPE DESIGN
Andy SzymanowiczKITCHEN & F&B OUTLETS
Antonio SpallettaCONSTRUCTION & FF&E — PHASE I
Ibiza InteriorsINTERIOR DESIGN — PHASE II
Lekuona StudioBRAND AND CREATIVE DIRECTION
The EnvelopeIMAGERY — Lekuona Studio, Munay Photography, Daniel Balda
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https://www.traveler.es/articulos/hotel-aguamadera-ibiza-reservar
https://www.traveler.es/galerias/hotel-aguamadera-ibiza-los-colores-de-la-felicidad
https://www.dezeen.com/2023/10/10/aguamadera-hotel-ibiza/
https://saywho.co.uk/say_what/aguamadera-ibiza-x-pablo-fernandez-valdes-le-gout-de-lepoque/
https://www.lofficielibiza.com/ibiza/the-most-beautiful-hotels-for-autumn-in-ibiza
https://complotmagazine.com/el-nuevo-hotel-de-ibiza-lider-en-la-tendencia-mundial/
https://www.periodicodeibiza.es/pitiusas/aldia/2023/12/19/2071381/cocina-lena-aguamadera.html
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The Nvelope concluded its involvement with Aguamadera in 2023. This archive reflects the concept, storytelling, terminology and brand experience developed during our time with the project. Aguamadera has since evolved independently, and its current identity, language and experience should not be read as representative of this work.
Project 01
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